Meeting the changing lifestyle demands of health-conscious consumers

In this fast paced world, we see trends evolve and change, new technologies emerge, public health challenges grow and scientific advancements. Trends in the plant-based food market are quickly evolving due to increased consumer demand for products with associated health and wellness benefits. Boosted by a sustainable and natural positioning that reflects consumer demands, the market now provides tasty treats for consumers who are opting more frequently for planet-friendly choices. As a result of their hectic lifestyle and simultaneously rising health consciousness, consumers are more and more interested in sustainable food. Growing concern over ethical, environmental and health issues is elevating plant-based ingredients in food products.

In order to deliver great tasting, highly functional and nutritious products to meet these changing demands, we are delighted to introduce OatStanding™ organic oats, an exciting new product launch from The Plant Hub and the latest addition to our grains portfolio.

Sourced from Irish family farms, our organic oats are grown without any synthetic pesticides, herbicides or fertilisers. They are available in jumbo and quick cook flakes and can be used in a broad range of applications from breakfast items and desserts to baked and raw treats, delivering excellent functionality to meet the lifestyle demands of consumers.

This new launch is a result of strong cross-functional collaboration between teams from Commercial, Quality, Research and Development, Supply Chain and Operations, Agribusiness and Milling.

To find out more about our organic oats, visit www.glanbiairelandingredients.com/ingredients/organic-oats