The concept behind this new campaign is to position Super Milk as a high performing milk for families, while bringing a smile to viewer’s faces. Its positive and uplifting tone is consistent with previous campaigns and follows on from the previous “Our Weather” ads.

When you get the most out of your milk, you get the most out of everything…
The ad campaign humorously encourages people to get the most of everything by seizing the moment and Super Milk can help you achieve that by ensuring your family have healthy bones and a strong immune system. Take a look at the full TV ad and keep an ear out for the radio version across the airwaves.