This month sees the launch of the first wave of marketing activity to support Milk Protein Concentrate (MPC), one of the key focus categories for the Commercial Growth team

The campaign involves a number of digital initiatives with the main objectives being to generate awareness and consideration in order to support the commercial pipeline with new sales opportunities. So what is MPC, what is it used in, what are the benefits and who are our customers? To help answer these questions, we spoke with Eve Mulcahy, Product Manager – Proteins and Gwen Gould – Senior Marketing Manager, Nutrition.

What is Milk Protein Concentrate?
Milk Protein Concentrate (MPC) is a type of concentrated milk powder that contains 40-90% milk protein. Glanbia Ireland’s MPC is manufactured from fresh ultra-filtered skim milk and contains a minimum of 80% protein. It is an excellent source of both casein and whey proteins in the ratio that exists in milk.

What is Solmiko and Solago?
Solmiko and Solago are the brand names for our milk proteins. Our Solmiko brand is marketed for clinical and sports applications while Solago is used for functional applications.

What applications does MPC go into?

• Yoghurt
• Ice-cream
• Bakery
• Chocolate
• Ready to mix (RTM) nutritional drinks
• Ready to drink (RTD) beverages as meal replacements and neutral sports drinks
• Protein fortified foods
• Weight management products
• Medical and clinical nutrition applications
• Child nutrition such as follow-on formula and growing up milks

What are the benefits of MPC?

• High protein
• Low fat
• Low sugar
• Clean label
• High nutritional value
• Excellent solubility and low levels of viscosity in high protein nutritional drinks

Who are our MPC customers?

• Top three leading clinical and infant formula nutritional companies in the world
• Glanbia Nutritionals (GN)
• Glanbia Performance Nutrition (GPN)
• Functional food manufacturers