New year celebrations in China and Vietnam are the perfect occasions for Avonmore UHT Milk gifting products

Tet is the Lunar New Year for Vietnam and falls on the same day as the Chinese New Year. Both are huge occasions for Chinese and Vietnamese consumers, akin to Thanksgiving and Christmas celebrations in the western world. Most people travel home to families to celebrate the upcoming New Year with food, drink and gifting playing a huge part in these celebrations. This year Chinese New Year began on Feb 12th and celebrated the ‘Year of the Ox’, a valued animal in Chinese culture due to its role in Agriculture.

Avonmore UHT Milk is considered a premium high quality product by Asian consumers due to its provenance as an Irish brand, packed and produced in a country known for its high standard of food production and traceability as well as its lush green pastures. Our grass-fed system produces a milk which is creamy in both taste and texture. This is a real USP in a market where most competitors are selling milk from non grass-fed systems.

As demand for dairy grows in both countries, Avonmore UHT Milk, UHT Cream and Milk Powder have made a real impact in both markets, delivering high quality products to Asian consumers looking to include clean label, natural dairy goodness in their diet. As dairy consumption grows so does dairy gifting, especially during key occasions such a Tet and Chinese New Year where it is not untypical for consumers to gift dairy products to their family and friends. In China, a special limited edition Avonmore UHT Milk (10 X 200ml) gift box and Avonmore Milk Powder (2x 900g) gift box have been sold into key retailers to celebrate the occasion. In addition to these packs, the Avonmore international team has been sharing delicious recipes and targeting consumers through heavyweight digital advertising campaigns to ensure the Avonmore product portfolio is top of mind during this key occasion.