Kilmeaden has taken its first step into the snacking world with a snack bar that’s effortlessly natural, containing just one ingredient – cheese!

Launched in July 2020, Kilmeaden Snack Bars, the latest addition to the Kilmeaden portfolio, have gone from strength to strength. As a trusted brand among Irish consumers, Kilmeaden offers a satisfying yet nutritious snack for busy eaters on the go and is especially handy for those following a vegetarian or flexitarian diet.

Packed in Kilkenny by BC in Freshford, the new 20g snack bar is naturally high in protein – something that tops many consumers’ nutrient list. It helps to satisfy those cravings with only 78 calories per bar! The low carb, low sugar snack will maintain healthy bones thanks to its high calcium count without any additives, perfect for adults and kids alike.
According to ‘Food for Health Ireland’, cheese can have significant health benefits when included as part of a healthy diet – great news for the increasingly health-conscious people of Ireland. 82% of ROI consumers believe ‘cheese is an important part of a healthy diet’**, while 75% are looking for snacks with less sugar**, showing an opportunity for on-the-go snacks made from cheese (***Mintel, Consumer Snacking Habits, Ireland, July 2018). It’s clear that there is an open space for cheese-based snacks such as the Kilmeaden Snack Bar.

Kilmeaden snack bars are a convenient solution for many, as they are quick and easy to consume, making them perfect for kids or adult snacks. Kilmeaden Snack bars will be supported throughout 2021 with a heavyweight marketing plan including outdoor, digital, PR and in-store with trade and consumer promotions.