GET YOUR LITTLE POT OF MAGIC THIS CHRISTMAS!
With silly season almost here, Christmas cream takes centre stage for the month of December in the consumer growth category. Whether you’re in operations, logistics, sales or marketing, it’s all hands on deck when it comes to producing and selling over 1000 tonnes of cream.
While this Christmas will undoubtedly be a little different, it’s still a huge festive occasion and what better way to celebrate than with lots of sumptuous food topped off with delicious Avonmore Cream.
Back by popular demand this year are our delicious range of flavoured creams. If you haven’t tried sumptuous Avonmore Baileys Whipped Cream, delicious Avonmore Brandy Whipped Cream or too good to be true Avonmore Caramel Whipped Cream, you’re in for a real treat. Available from December onwards, these festive flavours complement our wider range of Fresh, Whipped and Double Creams which are available all year around. Whipped cream alone accounts for 44% of our Christmas volume and our team in Ballitore will be working 24/7 from Dec 8th to Dec 23rd to keep up with demand.
We are also excited to have a jam-packed marketing programme for Christmas starting with our new Christmas stings which will air from November 27th onwards. Viewed by over two million consumers, the stings hero both Avonmore Milk and Avonmore Whipped Cream and play to Avonmore’s role as a much-loved Irish brand and very much at the heart of community and Christmas. The campaign will also be supported with a heavyweight consumer and trade marketing programme.
Avonmore Cream is the cream that makes Christmas or you could call it a little pot of magic which makes everything taste better. The proof is in the pudding as they say, with 1.5 million units of Avonmore Cream sold during Christmas week and almost 300 units sold every minute. Now that’s impressive!